We have an opportunity for a forward thinking a Paid Media Manager with experience of both Google AdWords (search, display, shopping and Youtube) and paid social (Facebook and Instagram) to join a fast moving and creative team working for an Award winning digital marketing agency. You will be working with a variety of business and across multi sectors managing paid social and organics campaigns nationwide.
Understanding of custom audiences and lookalike audiences.
Ability to generate and install the Facebook pixel, Dynamic products and all FB ads functionality.
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Strong understanding and experience of bidding techniques (AutoBid, CPC, CPM, oCPM).
Strong at statistical analysis, spreadsheets and reporting.
Ability to navigate, schedule or generate reports quickly.
Ability to multi-task and prioritize projects.
Participate in forming effective paid search strategies
At least 5 years’ experience in paid media
Experience in multi-channel data analysis and reporting
Knowledge of SEO and digital marketing concepts
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong maths skills
Agency background preferable
Google AdWords and Facebook Blueprint certification a bonus.
Ads pend management experience and strong sense of responsibility for client budgets.
We are working with an extremely successful strategic communications consultancy working across a range of sectors including, Tech, Media, Telecoms, commodities and Energy.
The business is recruiting for a talented Senior Digital Strategist that has significant experience in social campaigns across LinkedIn, Twitter, Facebook, corporate and executive positioning, crisis communications and online reputation management working alongside senior directors on key accounts overseeing content and looking at driving exposure for the businesses.
Create and publish engaging digital content aligned to existing clients requirement
Edit, proofread and improve writers’ content
Liaise with client / and or content writers to ensure consistency of message
Optimize content according to SEO metrics
Manage content distribution to online channels and social media platforms (LinkedIn/Facebook/Twitter) to increase awareness
Develop an editorial calendar and ensure client content team is on board
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention
To help further develop ‘the agency’s’ digital strategy across existing clients
To both improve and engage ‘the agency’s’ digital capabilities
Proven work experience as a Content and Client manager
Hands on experience with MS Office and WordPress
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media outlets
Excellent writing skills in English
Attention to detail paramount importance
Good organizational and time-management skills
4-5 year digital comms experience
Team leadership experience essential
BSc degree in Journalism, Marketing or relevant field