This Central London based opportunity is an extremely varied role, reporting into the Founder and Creative Director to drive the brand to its full growth potential. You will focus across all areas of digital marketing with a focus on social media, traffic generation, customer acquisition, conversion and retention using strong analytical and ROI KPIs. Must have 3 years ecommerce experience (especially in social media) within fashion.
Create marketing campaigns and produce weekly reports to monitor performance across all digital channels.
pload content to the homepage, partner website and blog pages of our website to coincide with the marketing calendar.
Undertake checks across the websites and marketplace partners to ensure agreed targets met or action taken to achieve agreed results.
Monitor the Facebook/Instagram/other programmes approving publishers and provide updated content to the channel on a regular basis.
Work with the creative director to produce relevant imagery for the social channels to ensure strong customer engagement and deliver agreed revenue targets.
Upload copy, images and cross-selling for all products ensuring information is accurate, detailed and consistent across the site.
Manage our market place partners by ensuing product feeds are accurate and orders are placed in a timely manner.
Visual merchandising of products across the website to drive engagement and conversion.
Monitor the competitive landscape and feedback analysis to wider team.
Ad hoc tasks to support the business.
3 years ecommerce experience (especially in social media) within fashion.
Highly analytical and organised, with a keen eye for detail and flexible with tasks given.
Excellent written and verbal communication skills.
Good time-management skills along with the ability to multitask.
Computer literate with excellent knowledge of Microsoft office.
An understanding of Shopify and Photoshop would be an asset.
V&C Fashion and Retail specialists are looking for a Digital Marketing Specialist to join the business to help develop, build and support our growing clientele of Brands and Retailers across all aspects of their digital growth, from Search Engine Optimisation (SEO), PPC Digital Advertising to Paid Social Marketing.
The individual will be required to manage and set-up the Digital Marketing activity for the business, including installing a social media dash board, Google Analytics and other tools, working closely on our fashion brands in executing their marketing objectives.
Must have an understanding of the fashion retail sector, working on PPC and paid and organic social media campaigns with a creative eye and hands on attitude to develop alluring campaigns.
Build the client online brand presence
Increase sales and conversions
Launch new products and services
Understanding every element of the digital marketing activity whilst working in harmony
Map connections, identify current and potential audience and plan how to reach them
Manage and optimise PPC campaigns
Put measurement and reporting systems in place
Look at team and resources and see where extra support or coaching is required
Providing instant visibility of the customers PPC Account Management
Taking on the management of PPC Advertising campaigns on Google and Bing platforms and optimising spend to achieve maximum results
Monthly campaign management
Landing page split tests
Conversion rate optimization
Suggesting new products/advertising opportunities
Managing online review profiles
Paid Social Media and SEO:-
Create and manage social media accounts for clients across a range of platforms
Regular and effective engagement with customers increasing trust in a brand
Managing social feeds for a range of clients and Social media audits
Original content tailored to various platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube
Creating social media strategies to help clients reach a larger audience
Art direction for all social asset shoots
Setting up and evaluating paid spend
Content calendar creation
Day to day community management
Producing analytical social/data report
Managing social budgets.
Performing keyword research and trend analysis to identify areas of growth and improvement
Implementing good SEO practices across departments
Reporting on the effectiveness of both organic and paid search campaigns, using and employing the appropriate tools
Identifying and implementing site improvements
Driving effective resolution to online performance issues
Magento developer required for our client, a very fast paced premium jewllery brand. You’ll be working within the growing ecommerce team in this new role!
Your core focus will be Magento website development and you will manage a varied workload; building and maintaining websites – front and backend so knowledge of hosting environments and basic server maintenance would be advantageous.
Key Responsibilities and Requirements:-
To provide leadership in Magento 2 development, best practices, features, extension development and architecture design.
Experience using PHP to create and consume web services (e.g. SOAP, REST)
Expert knowledge in design and implementation of ElasticSearch platform
To provide clear technical advice to team members
Strong analytic and problem solving skills.
Good knowledge of CSS and CSS pre-processors like Less and SaSS Analyse, design, code, debug, test, document and deploy applications
Capture functional and non-functional requirements
Certified Magento developer credentials strongly preferred
Experience with release building and deployment software
Contribute in the delivery of clear and concise requirements specifications
Proactively identifying, communicating and addressing technical risks
Ensuring your code is thoroughly tested and well documented
Able to work with external development teams and alone
Do you follow fashion? Are you analytical? Do you follow social platforms? Our agency is growing and we are looking for a Paid Media Manager (PPC and Paid Social Manager) with experience of both Google AdWords (search, display, shopping and Youtube) and paid social (Facebook and Instagram) to join our team. You will be working with major fashion brands and retailers on their paid social and organics campaigns worldwide.
Key Requirements and Responsibilities:-
Understanding of custom audiences and lookalike audiences.
Ability to generate and install the Facebook pixel, Dynamic products and all FB ads functionality.
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Strong understanding and experience of bidding techniques (AutoBid, CPC, CPM, oCPM).
Strong at statistical analysis, spreadsheets and reporting.
Ability to navigate, schedule or generate reports quickly.
Ability to multi-task and prioritize projects.
Participate in forming effective paid search strategies
At least 5 years’ experience in paid media
Experience in multi-channel data analysis and reporting
Knowledge of SEO and digital marketing concepts
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel)
Excellent communication skills Analytical thinking with strong maths skills
Agency background preferable Google AdWords and Facebook Blueprint certification a bonus.
Love of fashion and retail
Adspend management experience and strong sense of responsibility for client budgets.