• VINSIGHTS

    2018 – The fashion industry at a glance…

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    December 2018

    While there have been concerning times for fashion throughout the year, the outlook on the coming year is somewhat much more positive, with businesses set to embrace the changes and see them as new opportunities, challenges and developments rather than threats.

    The year has seen changes that are re-shaping the industry – such as increases in apparel/footwear sales in emerging markets, the shift from traditional ‘bricks & mortar’ retailers to online/ecommerce channels, coping mechanisms retailers and brands have had to adopt to survive in an increasingly competitive market and a greater awareness and push on the importance of becoming more sustainable.

    Not only have we seen an increase in store closures, but we have also seen a decrease in new store openings – leading to interest in how consumer behaviours are evolving over time. With declining numbers of stores on the high street, figures have soared for sales through ecommerce channels, with some retailers even opting to transition their business to being 100% online. In 2017, online-only sales increased by 15.9% - something that is set to rise in the coming years.

    We are looking forward to holding our next event in the new year with Google, focusing on how retailers/brands can increase awareness of their brand through utilising the digital marketing space.

    The news has been littered with recent stories of how big name retailers are struggling to cope with an ever increasing competitive market… with some not surviving. We are often seeing brands that have dominated the high street for many years being beaten by the newer, emerging fast fashion brands who seem to attract more customers than ever before. Retailers are having to change their approach and find new ways of sustaining customer loyalty in a market where consumers have so many choices – often at a lower price point and more convenience.

    In September, Vohs&Co held a table at a breakfast event with Archie Norman, Chairman at Marks and Spencer, which shed a more positive light over the industry, giving an insight into how he is strategically turning around the fortunes of M&S in a 3-5 year plan.

    With the concerns over sustainability and the future of the planet an ever growing topic of discussion - not only within the fashion industry, but across the board - we have seen an increase in the demand from retailers wanting to elect fashion professionals into positions fully focused on sustainability, ethical compliance and corporate responsibility – proof that retailers are addressing and acting upon the concerns many have about the environmental impact the apparel industry is having on the planet. During our most recent event, where many retailers/brands joined us in discussing new developments to technology which provide a much more sustainable textile manufacturing process, we highlighted just why it is so important to change the way we take garments from the initial design to the shop floor. The article on our Textile Sustainability Event can read in full here 

     

    All be it a challenging year, we do feel that the industry is evolving in a positive way, with retailers being urged to ‘think digital-first’, ‘satisfy consumer demands for radical transparency and sustainability’ and ‘achieve ever-faster speed to market’ – as explained in the McKinsey report ‘The State of Fashion 2019: A year if awakening’ https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2019-a-year-of-awakening

    The team at Vohs&Co are continually developing, learning and working effectively with the changing market place – be it in form of Consultancy, Executive Search or Global Talent Resourcing across our key areas,including Design, Production and Technical, Wholesale, International and Executive, Buying, Merchandising and Sales and Retail Operations and VM.

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    15/01/20

    Denim Production - YOUR Way Forward...

    Did you know… Denim laundries are one of the highest polluting facilities on the planet. 3 – 4% of a factories production is waste. UK is predicted to buy 87 million pairs of jeans this year SO… The UK Retail needs near-shore flexibility to reduce over production and respond to the market’s needs. About 70L litres of water is what it currently takes to finish one pair of jeans. This can be reduced down significantly to 5 Litres by companies like Sartex. Within 5 years jeans will be able to be created with only 100% recycled water through the Ozone or harvested rain water.   The fashion industry is unable to continue the way it is going and is desperately looking for more sustainable means to suit the needs of the consumer. Denim is one of the most contaminating industries and over 10% of global greenhouse gas emissions are created by the fashion industry. Waste garments represent about 3-5% of every factory's inventory. Asia production is planned 6 months in advance and Turkey (the main close to home supplier of denim) lead times for repeats are 3-4 weeks. This gives little flexibility for companies to react to consumer trends. Subcontracting is still rife in many countries due to large demand. Visits to factories are infrequent and checks made on factories are often done by 3rd party services - Sartex are completely verticle from Inspection of Fabric, Laying, Cutting, Confection, washing and finishing all in Monastir. Retailers are under a considerable amount of pressure to meet ethical and environmental targets. £140 million of clothing goes into landfill each year – washing garments in the UK will reduce over production and waste. We are working to help sustain and introduce better alternatives to Denim production which of all the garments manufactured worldwide utilizes the most water, waste, chemicals and energy, as such we are launching the Sartex/Denim House services here in the UK - already working with UK brands Fat Face and Whistles as well as Global brands from 7 for all Mankind, Diesel, Replay to Boss amongst many others. Using organic, sustainable and recycled fabrics together with their advanced eco production. Sartex/Denim House have committed multi-million Euro investments in their incredible facilities in Monstir, Tunis. From Jeanologia and Tonello’s state of the art Ozone and Laser machineries to their Water treatment plant that recycles 70% of used water back into the factory and the balance clean enough to enter the Tunisian water system. Sartex/Denim house’s senior management team will be showcasing their new innovative developments, processes and commitment to Sustainable Denim in person on the 21st January 2020 – for more information about attending contact shelley@vandc.uk #commitedtosustainaibility

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    December 2019

    We've got the 2020 vision!

    As we wave goodbye to the last decade, we welcome 2020 of what V&C believe to be a positive and exciting start to the next decade. With Sustainability and Digital being at the core of our business focus. It is moving to reminisce on how many iconic brands have left our high street due to the retail apocalypse, those include Mothercare, Jack Wills, Karen Millen, East and Bon Marche – to name few. This creates opportunities for the new brands to step up and deliver innovation and style to the ever-changing retail landscape, most of whom are incorporating sustainability, recycled and organic fabric development into their collection, seeing the evolution of sustainable brands such as Veja, Raeburn and others. V&C continues to grow it’s event side of the business that have included content rich and exciting topics in collaboration with Google and Facebook for the digital side and launching Sartex/Denim House collaboration for the Sustainable Denim production. It is apparent, due to the successful attendance of these events, that UK brand and retailers continue to explore and grow their business through ecommerce and drive their sustainable action plan as the consumer become mindful on environmental issues – a paradox in itself. Our digital growth both in terms of recruitment and our Digital Marketing Services across PPC and Paid Social delivers excellent returns and campaigns for our retail partners. The UK seems to be ‘Online - all the time’ with the average British household now owning a staggering 7.4 internet devices. Our Digital event in November 2019 partnered with Michelle Capp (Head of UK Retail at Facebook and Instagram) where we discussed how brands can drive traffic to their websites through the power of social media, PPC and SEO. Brand awareness is key, all brands have a story to tell - it’s just how you tell it! We look forward to the start of 2020 for many reasons, in January we have our new event scheduled around Sustainability, we have new brands on board to start the digital campaigns and we have lots of fantastic new opportunities for our candidates across all retail sectors from Technical, Commercial, Buying and Merchandising.  V&C wish all our clients and candidates a very Merry Christmas a happy, healthy and prosperous New Year!

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