• VINSIGHTS

    The Impact of Omnichannel on Retail Recruitment

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    May 2018

    After a busy start to the year we finally have a moment to share a few insights from an event we hosted recently for our clients from a number of the UK’s largest high street retailers (including Next, Boden, Phase Eight, Hacket, Zalando) at Google’s head offices.

    The discussion about "The importance & evolving power of omnichannel to the consumer” was far ranging and gave a real insight into how the skillset for working in retail is evolving and transforming.

    At the heart of the conversation was the need for leading retailers to attract candidates able to innovate and shape in the three key areas below.

    The first key area they highlighted was data and digital, an area of our business that has grown rapidly over the last two years. Few businesses are better placed to discuss data and digital than our hosts Google and we were fortunate they were so generous with their insights. There are two principal challenges with data, identifying and collecting the available data and adding maximum value to the business from that data. The amounts and sources of data available to businesses are vast and changing fast. The skills that come under digital and data banner are almost as varied - data analysts, data scientists, developers, programmers, social media etc. Whether these data / digital roles are focused on process improvement, stock management, customer segmentation and targeting or something else, candidates with a commercial mind-set and strong technical skills are in short supply and huge demand.

    Our second theme was that, as has been the case for more than a hundred years, retailers are trying to make shopping ever easier for consumers - often leveraging constantly improving data and technological capabilities. Many firms already offer one hour delivery slots even at weekends; ordering before midnight and receiving your goods the next day is now a reality; soon our bank accounts may be automatically debited when we walk out of a supermarket door - no need for checkouts; our fridges will order our milk when we run low; apps increasingly notify us of special offers based on our proximity to a specific store or our search history... Shopping has never been easier but it will be even easier still tomorrow as retailers pursue a perpetual cycle of innovation. Behind the scenes this same process of removing friction is being applied internally with the same ferocious intensity to make companies more efficient.

    The third area in which retailers are innovating is transforming shopping from a transactional process where they satisfy a need into a leisure activity where they stimulate the need. Daylesford is an example of a company that has turned retail (farm shops) into the aspirational experience created by magazines. Urban Outfitters nurtures an emotional attachment with their customers providing an environment in which consumers engage with products in a context that relates to their lifestyle rather than simply stacking them high on shelves. The ability to provide shoppers with an environment which encourages them to relate to the product can be transformational for sales. But finding people able to do it is hard which is where we come in.

     

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    15/01/20

    Denim Production - YOUR Way Forward...

    Did you know… Denim laundries are one of the highest polluting facilities on the planet. 3 – 4% of a factories production is waste. UK is predicted to buy 87 million pairs of jeans this year SO… The UK Retail needs near-shore flexibility to reduce over production and respond to the market’s needs. About 70L litres of water is what it currently takes to finish one pair of jeans. This can be reduced down significantly to 5 Litres by companies like Sartex. Within 5 years jeans will be able to be created with only 100% recycled water through the Ozone or harvested rain water.   The fashion industry is unable to continue the way it is going and is desperately looking for more sustainable means to suit the needs of the consumer. Denim is one of the most contaminating industries and over 10% of global greenhouse gas emissions are created by the fashion industry. Waste garments represent about 3-5% of every factory's inventory. Asia production is planned 6 months in advance and Turkey (the main close to home supplier of denim) lead times for repeats are 3-4 weeks. This gives little flexibility for companies to react to consumer trends. Subcontracting is still rife in many countries due to large demand. Visits to factories are infrequent and checks made on factories are often done by 3rd party services - Sartex are completely verticle from Inspection of Fabric, Laying, Cutting, Confection, washing and finishing all in Monastir. Retailers are under a considerable amount of pressure to meet ethical and environmental targets. £140 million of clothing goes into landfill each year – washing garments in the UK will reduce over production and waste. We are working to help sustain and introduce better alternatives to Denim production which of all the garments manufactured worldwide utilizes the most water, waste, chemicals and energy, as such we are launching the Sartex/Denim House services here in the UK - already working with UK brands Fat Face and Whistles as well as Global brands from 7 for all Mankind, Diesel, Replay to Boss amongst many others. Using organic, sustainable and recycled fabrics together with their advanced eco production. Sartex/Denim House have committed multi-million Euro investments in their incredible facilities in Monstir, Tunis. From Jeanologia and Tonello’s state of the art Ozone and Laser machineries to their Water treatment plant that recycles 70% of used water back into the factory and the balance clean enough to enter the Tunisian water system. Sartex/Denim house’s senior management team will be showcasing their new innovative developments, processes and commitment to Sustainable Denim in person on the 21st January 2020 – for more information about attending contact shelley@vandc.uk #commitedtosustainaibility

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    December 2019

    We've got the 2020 vision!

    As we wave goodbye to the last decade, we welcome 2020 of what V&C believe to be a positive and exciting start to the next decade. With Sustainability and Digital being at the core of our business focus. It is moving to reminisce on how many iconic brands have left our high street due to the retail apocalypse, those include Mothercare, Jack Wills, Karen Millen, East and Bon Marche – to name few. This creates opportunities for the new brands to step up and deliver innovation and style to the ever-changing retail landscape, most of whom are incorporating sustainability, recycled and organic fabric development into their collection, seeing the evolution of sustainable brands such as Veja, Raeburn and others. V&C continues to grow it’s event side of the business that have included content rich and exciting topics in collaboration with Google and Facebook for the digital side and launching Sartex/Denim House collaboration for the Sustainable Denim production. It is apparent, due to the successful attendance of these events, that UK brand and retailers continue to explore and grow their business through ecommerce and drive their sustainable action plan as the consumer become mindful on environmental issues – a paradox in itself. Our digital growth both in terms of recruitment and our Digital Marketing Services across PPC and Paid Social delivers excellent returns and campaigns for our retail partners. The UK seems to be ‘Online - all the time’ with the average British household now owning a staggering 7.4 internet devices. Our Digital event in November 2019 partnered with Michelle Capp (Head of UK Retail at Facebook and Instagram) where we discussed how brands can drive traffic to their websites through the power of social media, PPC and SEO. Brand awareness is key, all brands have a story to tell - it’s just how you tell it! We look forward to the start of 2020 for many reasons, in January we have our new event scheduled around Sustainability, we have new brands on board to start the digital campaigns and we have lots of fantastic new opportunities for our candidates across all retail sectors from Technical, Commercial, Buying and Merchandising.  V&C wish all our clients and candidates a very Merry Christmas a happy, healthy and prosperous New Year!

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