EVENT NEWSLETTER V&C
were delighted to partner with Sartex and Jeanologia for our latest Sustainability Event at the Century Club, Soho on 17th April.
Following the huge success of our previous ‘Textile Sustainability Event’ in 2018, V&C have taken it one step further and brought brands and retailers (from the likes of Stella McCartney, Pentland Brands, Whistles and River Island to ASOS, Thought, M&S and many more) together with two organisations re-shaping the fashion industry – creating a more ethical, sustainable and eco-efficient approach to the way we manufacture garments.
This event focused on the production of Denim Garments, while also discussing ways in which this approach could be applied to other products.
Firstly, we heard from Carmen Silla from Jeanologia. Jeanologia are leading the transformation of the textile industry with their disruptive technologies (laser and eco systems) that enhance productivity, reduce water and energy consumption and eliminate damaging emissions and waste, guaranteeing ZERO contamination.
Through their multiple technologies – whether that be the Laser finishing machines, g2 technology or Environmental Impact Measuring software – the impact these are having are huge!
Through Jeanologia technology, they are saving 10 million cubic metres of water each year and eliminating the use of harmful substances and dangerous practices.
The Environmental Impact measuring software they have developed is an essential tool in monitoring the impact production is having on the environment, as with no measurements there are no improvements. The EIM software classifies into four categories – making the path to increased sustainability convenient to track.
Following on from this, we heard from Mounir Zarrad from Sartex. Sartex produce 4M+ denim garments for UK, European and US markets. Vertically integrated, they offer sourcing, design, sewing, washing, dyeing and treatments. By having the full manufacturing and finishing process in-house, they not only facilitate from design to end product but also speed up the time to market and set new standards when it comes to sustainable production.
Mounir explained how Sartex are driving the production of denim garments to become more sustainable.
Through the use of Jeanologia technologies, Sartex have reduced the average consumption of water in garment wash and dye from 80 litres per garment to just 10-15 litres – with contaminated water being treated and 70% being re-used in Sartex processes and 30% being recycled back into the community as drinking water!
Not only is there increasing awareness of the importance of sustainable garment manufacturing, but also mounting pressure from retailers/brands and consumers alike to be more socially responsible. Sartex have implemented a paper-less production line, on-site doctors/nurses and opened a training academy with a capacity of 200 trainees per year – making employment accessible for all.
V&C are looking forward to hosting our next event in collaboration with Google, talking around ‘How brands can drive sales direct to consumer without relying on third party websites.