Selected Projects

Crystal Cruises - National Sales Manager

Crystal Cruises is an ultra-luxury cruise line with over three decades of history. The Crystal brand and its ships were acquired in 2022 by A&K Travel Group, recommencing operations in 2023. Today the line operates three exquisitely reimagined ships - Crystal Symphony, Crystal Serenity, and Crystal Grace - and is known for offering the largest space per passenger in cruising, one of the highest crew-to-guest ratios, personal butler service for every stateroom, and the only restaurant at sea by chef Nobu Matsuhisa.

Sales

Umusic Hospitality Retail Stores - Managing Director

UMusic Shops are a retail concept launched by Universal Music Group (UMG) designed to go far beyond traditional merchandise stores. They are immersive destinations where music and culture come to life - spaces built to inspire, connect fans with the artists they love, and offer experiences that go beyond the stage, with vinyl corners, live performance spots, photo moments, and even specialty food and drink.

Director & VP

Sahara London - Social Media Manager

Sahara London is a family-owned British fashion brand with over 45 years of history, beginning with its first shop in Covent Garden. Known for relaxed, bohemian-inspired designs in premium natural fabrics, the brand is built on the motto "designed for life, crafted with care" - celebrating individuality, comfort, and timeless style. With a strong commitment to ethical fashion, over 50% of its clothing is produced by UK manufacturers.

Digital

AK:OK By Anamika Khanna - Menswear Designer

AK:OK is a contemporary Indian fashion label by designer Anamika Khanna. The name was born from a personal moment - when Anamika was unwell, her twin sons would constantly ask if she was okay, which inspired the brand name. Built around an ethos of ease, versatility, and being "okay" with imperfection, the label launched in 2021 as a joint venture with Reliance Brands and now has stores in Mumbai, New Delhi, and Hyderabad, with a recent debut at London Fashion Week.

Design & Technology

Morleys Stores – Chief Financial Officer

Founded in 1897 in Brixton, South London, Morley’s is one of the UK's largest independent department store groups with eight independently run stores , remaining proudly family-owned over 125 years later. Its stores - spanning Greater London and beyond - cover fashion, beauty, home, and lifestyle, each retaining its own local identity and heritage.

C-Suite

Andrew Brownsword Hotels – Chief Commercial Officer

Comprising thirteen properties in countryside settings and city centre locations, Andrew Brownsword Hotels is privately owned group of hotels that strive to create very special places that truly embody their own ethos of great hospitality. The collection includes the award-winning Gidleigh Park in Devon

2023 / Travel

Never Fully Dressed - Wholesale Sales Manager

Contemporary womenswear brand Never Fully Dressed was established from a small store in Essex and has rapidly grown to become an Instagram favourite. Owned by founder Lucy Aylen, it is now a global fashion brand.

2023

Senior Vice President, Marketing for Abercrombie & Kent

An award-winning global luxury travel company with a personalised and tailored approach.

Travel

ME+EM

ME+EM defines effortless luxury women’s clothing and they’re a favourite among celebrities and royalty alike, counting the Duchess of Cambridge, Nicole Kidman, and Cara Delevingne among their loyal customer base.

Eskandar

Eskandar is a luxury womenswear brand sold in over 50 locations worldwide. Including Harrords, Liberties, Neiman Marcus and stand alone stores.

European Sales Manager for CTO Lighting

CTO Lighting are a luxury light manufacturer who have created bespoke lighting for top London hotels, such as The Savoy, The Dorchester, St Pancras Renaissance, and Chiltern Firehouse.

Commercial Merchandiser for Hunkemoller

Hunkemoller are Europe’s largest lingerie brand, with sales touching €1 million a day on their ecommerce platform, and over 960 stores across Europe, Asia, Africa and the Middle East.

Head of eCommerce for BOTTLETOP

BOTTLETOP is a fast-growing sustainable British luxury fashion accessory brand.

Digital

Trade Director for Nooshie

Nooshie is a new start up focused on accessories for the £2.3 billion UK pet market.

Digital

Head of Brand & Marketing for New Look

New Look are one of the largest independent retailers in the UK, with revenue over £1 billion.

Digital

Commercial Director for Walpole

Walpole is the official sector body for the UK luxury market, worth £48 billion to the UK economy.

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